Immersive Space Entertainment
Immersive Space Entertainment concept ushers users into VR environments without the need for any head- or body-mounted devices, transforming experiences into a different dimension. This design-driven concept visualizes future experiences, helping to vision back into the development process. This project is part of ‘Perceptual Experience Project,’ a challenge for Sony Design to stimulate shifts in perception through design and technology.
Under the Sony’s spirit of challenging to ‘do what has never been done before,’ Sony Design strives to keep creating new values which inspire and fulfill one’s curiosity. Since its foundation in 1961, Sony Design has diversified its field from the core electronics to wide range of businesses such as game, medical, and financial service, providing holistic solution from industrial design, user interface design and brand identities.