TOKYO LIGHT ODYSSEY : future by LEXUS
From the lights of skyscrapers enveloped by the darkness of the night to the neon of the city, the headlights of passing trains and cars, or the burning illuminations of homes, these omnidirectional motion graphics conjure up floating fragments of the city that appear out of the darkness like stardust to form a whole new vision of Tokyo. The viewer experiences this world while hovering in midair, as if traveling in a spaceship.
Tokyo Light Odyssey: future by LEXUS is an incredible collaboration between the visual design studio WOW, which is driven by a spirit of constant experimentation, and LEXUS, the car brand that presents new visions of the future and delivers amazing and emotional experiences that stimulate all the senses. Viewers will encounter a world born out of the fusion of their ambitions.
Screening lasts approx. 5 minutes
Special Cooperation:ORIHALCON Technologies
WOW is a visual design studio based in Tokyo, Sendai and London. We are involved in a wide field of design from advertising and commercial works to installation works for exhibition spaces, and also invent new user interface designs for prominent brand names. We are also very passionate about creating original art works, holding exhibitions not only in Japan but also internationally. We are continuously discovering the tremendous possibilities of visual design, and the visual designs that are useful for society bring out the best talents of each artist and designer.