Yugo Nakamura + Kitasenju Design + JEMAPUR
Tokyo City View (52F, Roppongi Hills Mori Tower)GoogleMap


HUMANITY – AR EXPERIMENTS – is an experimental project based on the upcoming human crowd simulator HUMANITY™, scheduled for release in 2021 for PlayStation 4 and PS VR. Using AR technology, visitors in the Roppongi Hills 66 Plaza area will have a chance to explore a world of familiar wonder, one that evokes curiosity and surprise as you populate the augmented space with crowds of humans in real time. On the 52nd floor, a short film features those crowd behaviors experienced in the AR app from different perspectives in high-resolution video and audio envrionment. *The HUMANITY – AR EXPERIMENTS – app (for iPhone XS and higher devices) can be experienced on the outdoor ground floor 66 Plaza area of Roppongi Hills, while the short film is on display on the 52nd floor inside Mori Tower.


Yugo Nakamura Video Director
Asuya Sato Video Editor & Designer
Takayuki Watanabe (Kitasenju Design) AR Programmer & Designer
Rie Takeuchi 3D Scanner & Modeler
NON Soundsystem
Tetsuya Mizuguchi Producer
Kyoko Yamashita Associate Producer
Ayahiko Sato Project Manager

Artist Info

Yugo Nakamura
Yugo Nakamura
Interface Designer / Motion Director. Professor at Tama Art University. Nakamura has actively participated in various projects, including art-direction for websites, motion media, programming, and various other projects related to the field of design. Current client work includes: UNIQLO web direction, user interface design for KDDI's smartphone "INFOBAR", and direction of an NHK educational program, "Design Ah!". Awards include: Cannes International Advertising Awards Grand Prix, Tokyo Interactive Ad Award Grand Prix, TDC Grand Prix, the Mainichi Design Award, and The Minister of Education, Culture, Sports, Science and Technology’s Art Encouragement Prize for New Artists.
Kitasenju Design
Kitasenju Design
Programmer/AR creator. In recent years, he has been active in the field of AR, exhibiting AR applications at the 21_21 DESIGN SIGHT "AUDIO ARCHITECTURE exhibition" and developing the filter application MEISAI.
JEMAPUR is a waveform addict, electronic musician, sound designer/coder who’s running Astral Space Lab since 2020. Using sound systems with hyper-sonic effects, he focuses on the methods of granular synthesis, micro-sampling, live coding, and field recording, and discusses the functions and areas where sounds and frequencies can influence and expand upon perception and cognitive activities. He spontaneously conduct research, experiments, and practice with non-academic and sensory approach. photo: Наталка Дяченко
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